An Italian man Renato Bialetti, nick name "coffee king" died last week at the age of 93 and and his freshly ground ashes were buried in a fitting stovetop espresso maker, which he inherited from his father.
A man named Luigi di Ponti designed the appliance in 1933 and sold the patent to Renato’s father Alfonso Bialetti, an aluminum vendor.
Bialetti took the modest sales of his father’s company, which had only manufactured 70,000 pots when he gained control in 1947, and spearheaded a massive marketing campaign across Italy for the pots, which were branded with a mustachioed caricature.
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